About Us

Welcome to Tula & Roo – a family-grown brand made for real-life parenting.

We’re a husband-and-wife duo — one from the coastlines of Australia, the other from the heart of South Africa — raising two little wildlings while building something that matters. Tula & Roo was born from our own search for simple, stylish, and practical pieces that could keep up with the chaos of family life.

As FIFO parents, we know what it’s like to juggle the everyday — the mess, the milestones, the mayhem. That’s why everything in our store is thoughtfully selected for Aussie families just like ours. From beach bags that fit all the snacks and spare clothes, to everyday essentials for mums, bubs, and beyond — we believe in quality, comfort, and making life easier where it counts.

We’ve poured our hearts into creating a space that feels warm, trustworthy, and real — because we’re not a faceless brand. We’re the ones packing your orders after bedtime, choosing products we’d use ourselves, and celebrating every single sale because it brings us one step closer to our dream.

Thanks for stopping by — we’re so glad you’re here.

With love,

The Tula & Roo Family